Introduction:

To succeed on Instagram, it’s crucial to keep up with the ever-evolving Instagram updates and features. And trust us, it’s never a dull moment on this platform! The constant stream of new features keeps things fresh and exciting, ensuring that you never run out of ideas to keep your followers engaged.

Are you one of those who get lost in the endless world of Instagram reels and stories, only to realize that hours have passed by in a flash? Well, you’re not alone! Thanks to the evolved Instagram AI, the content you see on your feed is tailored to your interests, making it impossible to get bored.

Gone are the days of refined and aspirational aesthetics that dominated the late 2010s. In today’s Instagram world, authenticity is king. Users crave genuine and honest content, and brands need to step up their game to keep up with the trend.

So, what are the best Instagram features you need to know in 2023 to develop amazing marketing ideas? Well, you’re in luck! Keep reading to discover all the latest updates and trends that will help you stay ahead of the game and build a loyal following. Say goodbye to generic content and hello to Instagram success!

1. Now Scheduled Posts On Instagram:

Are you tired of spending countless hours manually posting on Instagram, trying to keep your profile active and engaging? Well, Instagram has some exciting news for you! The popular social media platform has recently launched the “Scheduled Posts” feature, saving you time and effort while keeping your followers engaged.

With over 1 billion active daily users, Instagram is undoubtedly one of the most popular social media platforms out there. However, posting regularly on Instagram can be a daunting and time consuming task, especially if you’re posting multiple times a day. But worry not, the “Scheduled Posts” feature is here to the rescue!

With this feature, you can now schedule your posts in advance, up to 75 days ahead. Whether it’s a picture, video, carousel, or reel, you can easily schedule it using the Instagram app. Simply go to Advanced settings, select “Schedule this post,” choose the time and date, and hit schedule. That’s it! Your content is now ready for publication, and you can sit back and relax.

But that’s not all! With Instagram scheduling posts, you can take advantage of peak engagement periods by publishing more frequently during those times. By determining when your audience is most active, you can tailor your content to meet their needs and preferences. So, what are you waiting for? Start using the Instagram “Scheduled Posts” feature today to save time and effort while building a loyal following. Note that you need to have a business account to access this option.

2. Now Delete A Specific Photo From The Carousel:

Instagram has just announced a new feature that has been long-awaited by its users. You can now edit and delete images from your carousel post, which is perfect for users who want to keep the post but remove one or two pictures.

This new update is a game-changer for Instagram users who are looking for more control over their content. To delete a specific photo from your carousel, simply go to your post and click on the top-right dots icon. Choose “Edit” and scroll through the photos to find the one you want to delete. Once you’ve found it, tap on the top-left “Delete” icon, and it’s gone!

But what if you change your mind and want the deleted photo back? No worries, Instagram has got you covered with a 30-day restore option. You can easily restore any deleted photos within the next 30 days. This update is a great addition to Instagram’s features, and it gives users more control over their content. You no longer have to worry about having a post with one or two pictures that you don’t like. Simply delete them, and you’re good to go!

3. Multiple Links In Instagram Bio:

Good news for all the Instagram users out there! Instagram has recently announced a new update that’s going to make our lives much easier. Say goodbye to “Linktree” and other “Link In Bio” paid software providers!

Instagram’s new feature allows users to add multiple links to their bio. That’s right, you no longer have to worry about including just one link in your bio. Whether it’s your website, blog, or any other social media platform, you can now add all the links you want, making it easier for your followers to access the content they’re interested in.

To use this feature, all you have to do is go to your profile and tap “Edit Profile” Then, click on “Links” and select “Add External Link” You can add as many links as you want and even drag and drop them in the order you want them to appear.

This update is a game-changer for businesses and content creators on Instagram. It makes it easier for them to promote their products and services, drive traffic to their websites, and expand their social media presence. So, what are you waiting for? Start using Instagram’s multiple links in bio feature today and make it easier for your followers to access all your content in one place. Say goodbye to paid software providers and hello to hassle-free Instagram marketing!

You like it? You pin it 📌

You can now choose up to three posts or Reels to pin to the top of your profile. pic.twitter.com/9waQkueckG

— Instagram (@instagram) June 7, 2022

4. Instagram Grid Pinning:

The latest update from Instagram is a game changer for content creators. You can now pin your posts to the top of your IG grid, giving your older content a chance to shine once again.

This feature is a long awaited addition to Instagram, as it is already a common practice on platforms like Twitter and TikTok. But now, Instagram users can also enjoy this feature and take advantage of it.

Pinning a post to the top of your grid is easy. Simply select the post you want to pin, click on the three dots on the top right-hand corner, and select “Pin to Top” It’s that simple!

This feature is perfect for those who want to highlight a particular post or keep an important message at the top of their grid for an extended period. It also allows for more creative freedom as you can curate your profile to tell a story or showcase your best work.

This new update of “Grid Pinning” is a wonderful addition in Instagram wardrobe, and we can’t wait to see how this new update will attract creators to showcase their content in many new and exciting ways. So, start pinning your grids today and make the most of this new feature!

5. Instagram Reels Updates:

Instagram Reels have been a game-changer since their introduction in 2020, and they continue to gain popularity among users. Instagram has been constantly upgrading the feature, such as doubling the maximum duration in July 2021 and adding new editing options like the double exposure feature and timer.

With Reels, you can create full-screen vertical posts that can last between 15 seconds to 1 minute by combining multiple short videos into one. You can add music of your choice, adjust the music vs. original sound ratio, record your own commentary through voiceover, and add text, doodles, stickers, and effects to make the content more engaging.

Instagram continues to enhance its Reels feature, offering even more exciting updates to its users. Among the new features is Video Layout, which enables users to create multiple reels in separate windows and combine them into one cohesive video. Additionally, Instagram has introduced the Double Exposure feature, which allows users to capture a photo and record a video on top of it, creating a unique and visually stunning effect. These updates are sure to keep Reels fresh and exciting for Instagram’s massive user base.

With these new features, Instagram is making it easier for users to create engaging content and stay on top of their game. Whether you’re a content creator or just looking to have some fun, Reels is definitely worth exploring.

6. Instagram Map Search:

Looking for new places to visit or dine at on Instagram can be an endless scroll, but the social media giant has launched a solution called “Map Search”. This new feature, which was rolled out in some parts of the world in September 2022, lets users search and filter for specific locations by selecting from a range of categories, including cafes, restaurants, theaters, beauty parlors, and more. Prior to this update, Instagram’s only supported map feature was displaying tagged posts. By tapping the map icon in the Discover tab’s top right corner, users can access the exciting new Map Search experience, which is reminiscent of Snapchat’s evolving map feature and includes business information.

To access Map Search, simply tap on the map symbol located in the Discover tab’s upper right corner. From there, you can explore a unique Map Search experience that primarily focuses on cafes and restaurants but also includes retailers, entertainment venues, and more. It’s like having your own personal guide to the city!

The Map Search experience is similar to Snapchat’s evolving map feature, which also displays business information. However, Instagram’s version has its own unique flair that is sure to delight users who love exploring new places and discovering hidden gems. Get ready to embark on new adventures with Instagram’s Map Search!

7. Badges For Content Creators On Instagram:

Attention all Instagram influencers and content creators! Instagram has just launched an exciting new feature that lets you monetize your content like never before. With the introduction of Instagram badges, your followers can now support you directly by purchasing badges during your live videos. This means more opportunities to earn money doing what you love!

The process is simple once you have earned at least $100 through badges, you can easily transfer the amount to your account. And if you’re eligible for this feature, you can find the “Turn On” button for badges in your professional dashboard. If you’re not eligible yet, no worries – you can apply for monetization by clicking on the “Apply for Monetization” button. So get ready to level up your content creation game and start earning with Instagram badges!

8. Instagram Quiet Mode Feature:

The world of social media has always been fast-paced, with new features and updates being introduced regularly. One such recent update on Instagram is the “Quiet Mode” feature. This feature is designed to help people manage their screen time and content on the app. By selecting a specific time of day or week when they don’t want to receive notifications, users can reduce their screen time and have more control over their social media use. This feature is a great addition for those who want to use social media but struggle to find a balance between being connected and being productive.

The world of social media has always been fast-paced, with new features and updates being introduced regularly. One such recent update on Instagram is the “Quiet Mode” feature. This feature is designed to help people manage their screen time and content on the app. By selecting a specific time of day or week when they don’t want to receive notifications, users can reduce their screen time and have more control over their social media use. This feature is a great addition for those who want to use social media but struggle to find a balance between being connected and being productive.

Instagram has launched several new features to give users more control over their experience on the platform. One of these features is called “Hidden Words to Recommendations” This feature allows users to hide specific words, emoji’s, or hashtags that they want to avoid seeing in their recommendations or explore page.

For example, if a user doesn’t want to see content related to politics or celebrity gossip, they can hide those keywords and Instagram will no longer recommend content with those words.

Another feature that Instagram has introduced is called “Multi-Select for Not Interested” This feature allows users to select multiple posts from their explore page as “Not Interested” to hide unwanted content. With this feature, users can easily curate their explore page and ensure that they are only seeing content that they are interested in.

In addition to these new features, Instagram has also introduced “Quiet Mode” a tool designed to help users manage their time on the app. Quiet Mode allows users to set a specific time of day or week when they don’t want to receive notifications. During this time, an automated reply will be sent to anyone who messages them, letting them know that the user is currently unavailable. This can help users reduce their screen time and take a break from social media. In short Instagram’s new features demonstrate the how much seriously the platform works for making their users experience and safety better day by day. By giving users more control over the content and time spent on the app, Instagram is working to create a more positive and enjoyable experience for everyone.

9. New Gifts Monetization Feature:

Instagram is taking another step to support creators and help them earn money from their followers through a new feature called “Gifts Monetization” This latest update is built on a test that Instagram launched in November 2021 that enabled users to show their appreciation for creators through direct monetary support using virtual gifts called “Stars”.

The Gifts Monetization feature allows supporters to purchase virtual gifts directly in the Instagram app, providing an easy and creative way to show appreciation for their favorite creators while also enabling the creators to earn money. To check their eligibility for this feature, creators can access their Professional Dashboard on Instagram.

With this feature, creators will now have more opportunities to build their community and make a living on the platform. This is a significant development as Meta, the parent company of Facebook, continues to invest in Instagram, and we can expect to see even more opportunities for creators to monetize their content on the platform and grow their audience. Overall, Instagram is making significant strides in helping creators generate income and build their community, and the Gifts Monetization feature is just one of the many ways Instagram is working to support creators on its platform.

10. Create Public Photo Thread On Instagram Stories:

Instagram is always finding innovative ways to help people connect and express themselves creatively, and its latest feature is no exception. The new “Add Yours” sticker in Instagram Stories is a fantastic way for users to share their favorite photos related to a particular theme or topic and challenge their followers or other users to do the same.

This amazingly ne update on Instagram is very much beneficial for users of its platform who want to reach a larger audience and engage with their followers. Users can now simply upload any story and tap on “Add Yours” option available to attach stickers and make it reachable for the followers. This feature is also perfect for brands that want to organize photo contests or giveaways with their customers and encourage them to create user-generated content.

By using the “Add Yours” sticker, Instagram users can create a public photo thread that others can participate in, making the social media platform an even more collaborative and engaging space. It is a fun and creative way for users to share their interests and connect with others who share similar passions.

By adding such amazing new features, it is clear that the Instagram is committed to helping users connect in unique and exciting ways. The “Add Yours” sticker is just one example of how Instagram is making it easier for people to share their stories and connect with others through the power of visual communication.

Conclusion:

Social media platforms are constantly evolving to keep up with the ever-changing needs and preferences of users. Instagram is one such platform that has undergone significant changes in recent times. It has become a one-stop-shop for both social media and online shopping, providing users with a seamless experience.

Brands have also benefited from Instagram’s updates by creating campaigns that drive engagement and boost sales. With the introduction of shoppable posts, customers can now purchase products directly from the platform, making the buying process more convenient and streamlined.

But this is just the beginning. Instagram is always looking for ways to improve its platform and stay ahead of its competitors. It will be exciting to see how Instagram continues to grow and what new features it brings to the table to keep its users, content creators, and brands engaged and thriving. With its focus on security and privacy, Instagram is sure to capture even more users in the future.